Leads
How to Track Inbound Leads from AI Recommendations (GA4, Form Fields, and What the Data Is Telling You)
Executive Summary AI tools like ChatGPT and Perplexity are sending inbound leads to your website right now. Most businesses have no idea. GA4 buries this traffic inside generic "Referral" or misfiles it as "Direct," making an entire acquisition channel invisible. This article shows you exactly how