Tracking

How to Track LLM Crawls With Log Files, Looker Studio, and Other Low-Cost Methods: Without Fooling Yourself

Executive Summary TL;DR — four things to know before you read on:Log files are the only reliable source of truth. GA4 and most analytics platforms miss the majority of AI crawler activity. Server logs or CDN logs capture every request, including bots that never execute JavaScript.The cheapest functional

Leads

How to Track Inbound Leads from AI Recommendations (GA4, Form Fields, and What the Data Is Telling You)

Executive Summary AI tools like ChatGPT and Perplexity are sending inbound leads to your website right now. Most businesses have no idea. GA4 buries this traffic inside generic "Referral" or misfiles it as "Direct," making an entire acquisition channel invisible. This article shows you exactly how